領導企業創新,運用策略擴大影響力

企業談數位化、談轉型,但實際創新的執行卻面臨許多隱性的難題,曾任職於 Facebook 的 Kisson 在文中提到,「大家認為最創新的互聯網公司也有一樣的問題」。從業務拜訪到會議進行,Kisson 有許多產業創新的深度觀察跟體會,現任字節跳動 (TiK Tok 母公司) 商業化戰略總監,以女性的身份一路走來,難題不斷。如何策略性的獲得支持、參與專案,進而成功引領創新,箇中的秘密是什麼? 都在這篇專欄中與妳分享。
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我還在 Facebook 廣告業務部的時候,有過一次印象深刻的市場調研,當時是在深圳,拜訪一家想要互聯網化的手機 OEM 廠 (原始設備製造廠/專業代工廠)。會議室裡主次分明的座位相互隔得遠遠的,偌大的會議室只有我們和老闆坐著,其他廠商的同事都站成一排在一旁做筆記,全程不發言,很多座位空著也不讓他們坐。

When I was still at Facebook, I had an impressive market visit. It was a mobile OEM factory in Shenzhen which hoped to build online presence.
In the meeting room, only the CEO and us were seated. Other folks at his company were only allowed to stand there and take notes (while there were many available seats). They were not permitted to speak at all.

那個會開完我就想,傳統企業轉型為互聯網公司,真不是搞個網站就能解決的問題,還有深層的文化與思維。很多傳統企業是老闆的一言堂,員工難有發言權,結果企業模式難以跳出傳統思維,創新乏力。尤其影響到現有主營業務的創新就更難,正如克里斯坦森教授在創新者窘境中描述的 — 不僅傳統企業,大家認為最創新的那幾家互聯網公司都一樣有這個問題。

After that meeting, I thought, transforming traditional firms into internet companies wasn’t just about building a website. The culture, org structure, and the way people think about things all need to change – for example empowering employees to speak up and have ownership requires the management teams to trust others and listen more.
Innovations that impact the main businesss unit can be even harder — as Professor Christensen described in the Innovator’s Dilemma – and the challenge applies to even the most innovative companies as well.

商業女性的創新領導

而作為職場女性,想要引領創新,簡直難上加難。很多時候,人們固有的印象就是男性更有創新力、更果敢。我還有過自己提出的創意最後被莫名歸功到男同事頭上的經歷。但如果你跟男性一樣,人們又會覺得你太過激進、對人頤指氣使 (bossy)。

那麼職場女性如何領導創新? 以下分享一些自己的經驗。

It’s utterly challenging for women to lead innovations, given all the above problems and gender biases. Many people tend to ‘feel’ that men are more innovative and bolder. I’ve even experienced quite few situations when my idea was attributed to a male colleague without a reason.
So how do women in the workplace lead innovations? Let me share some thoughts.

1. 獲得支持、進一步參與核心

首先,你需要有重要決策者以及同事的信任及支持 (如果你已經在核心圈層,那這段可以略過),而想要一下子讓所有人都認可你,幾乎是不可能的。但你可以從點來切入,比如找一個願意支持你的 mentor,讓他/她為你背書,幫你引薦。透過 mentor,你可以認識更多核心人物,或是加入更多專案。

延伸閱讀:有效率經營妳的 MENTORSHIP:CAREHER 執行長 TIFFANY CHOU

First of all, you need to have the trust and support of important decision-makers and colleagues (if you are already in the core circle, then this paragraph can be skipped), and it is almost impossible for everyone to recognize you at once. But you can start from building a small allies group. For example, you can find a mentor who’s willing to support you. Let him/ her endorse you, and introduce you to more stakeholders or more projects.

2. 自信地突出自我、創造記憶點

接著,你需要一個事件和價值定位讓人產生印象。一般來說,人對於故事的記憶力最強,做一百個小型專案,不如一次把一個大的做到極致。在專案中,你也需要影響合作的同事,讓他們也成為你的支持者。不妨在會議中多發言,多給他人肯定,而在提出自己想法的時候可以適當用「我有個建議」 這樣的開場。
很多文化中不強調用「我」,因為會讓人感覺太自我中心,但對於本來就更謙遜的女性來說,反而需要自信地突出自我— 尤其很多時候,我們對他人的印象,其實深藏在潛意識中,而言語舉止是影響潛意識非常重要的因素。

The next step is a project to build your ‘brand’. People tend to have stronger impression of stories rather than general data. Doing a hundred small projects is not as good as completing a big one well. In the project, you also need to influence your co-workers and make them your supporters. You might as well speak more in the meeting and give more recognition to others, and you can use ‘I have a suggestion’ as an opening when proposing your own ideas. In many cultures, the use of ‘I’ is not recommended because it makes people feel too self-centered. But for women who are inherently more humble, they need to confidently speak for themselves.

如果你已經有個創新的想法,可以在這些跟人接觸的過程中,慢慢滲透你的想法,讓更多人知道。
這個過程可能很漫長,越是創新的想法越花時間。這時候 mentor 也許能幫你一起影響決策者,讓他們 接受 這個想法。當專案成立的時候,你就可以自告奮勇來領導這個專案。即使失敗了,大家也不會拒絕一個參與者,你可以在專案中繼續影響合作者,爭取下一個專案 — 要相信自己並相信時間。

Up to this point, if you already have an innovative idea, you can start influencing others. This process can be very long, and the more innovative the idea, the more time it takes. Again, a mentor may be able to help you influence decision-makers and let them buy in this idea. When the project is established, you can volunteer to lead it. Even if the attempt fails, you can still participate, and try the next time.

當然,沒有實際能力的話以上這些都沒用。下次可以講講如何訓練自己的創新能力。

Of course, none of the above is useful if you are not an innovative person at all. Next time, I can share more about enhancing innovativity.

延伸閱讀:女性如何在傳統文化下創新?

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